ClickZ Sports Equipment - 12.05.2024

Top Shelf 🛒

2025 PLANNING
Maximize Your E-Commerce Growth in 2025: Fospha’s Proven Strategy Guide

With BFCM wrapped up, marketers are shifting gears to plan for 2025. To help you start strong, here are three essential tips to set your brand up for growth:

1️⃣ Get the Right Measurement in Place: You can’t plan for next year without accurate measurement. Yet, many brands stick with the devil they know—Last Click— despite its fundamental flaws.

With BFCM in the bag, now’s the perfect time to adopt effective full-funnel measurement. Plus, Fospha delivers YoY metrics from the start, so you can dive into budget planning ASAP.

2️⃣ Consider Adjusting Your Channel Mix: What worked last year might not work now. Successful brands adapt by altering their channel mix and ad spend as they scale. We find that as brands mature, they have to focus on expanding their upper funnel spend to create more demand to capture.

3️⃣ Reflect on Peak Performance: Before diving into next year, take time to assess your BFCM performance. Benchmarking data is your compass and gives you data-backed edge for 2025 planning.

For free BFCM 2024 benchmarking data, sign up for priority access to our BFCM 2024 Report here.

Sector Spotlight 🎥

E-COMMERCE POTENTIAL
Schwalbe's Aerothan Tyres Set New Standards in Cycling Technology

Schwalbe's introduction of the Pro One Aerothan TPU tires exemplifies competitive agility in cycling innovations. With a mere weight of 165g, these tubeless tires paint a picture of streamlined product efficiency ideal for niche market positioning. Their anticipated 2025 launch underscores a forward-thinking approach that could illuminate new pathways in retail cycling strategies, emphasizing reduced energy consumption and enhanced consumer engagement through performance advancements.

PERFORMANCE INNOVATION
VKTRY Announces Partnership with Running Back Jahmyr Gibbs

VKTRY Insoles partners with NFL talent Jahmyr Gibbs in a strategic move highlighting performance technology. Their insoles, crafted with aerospace-grade carbon fiber, amplify speed and explosiveness—the hallmark of streamlined operations. Drawing parallels to e-commerce's quest for efficiency, this partnership showcases how innovation can redefine competitive positioning and consumer engagement.

RETAIL TECHNOLOGIES
JD Sports Aligns with Affirm for Enhanced Retail Flexibility

JD Sports’ partnership with Affirm introduces a forward-thinking approach to integrating buy-now-pay-later (BNPL) solutions, designed to optimize conversions both online and in-store during key shopping periods like Black Friday. By offering consumers greater flexibility, JD Sports is meeting the growing demand for seamless, budget-friendly payment options.

The takeaway is clear: BNPL isn’t just a convenience—it’s a strategic tool to boost average order value and reduce cart abandonment. By integrating flexible payment solutions, sports equipment retailers can capitalize on seasonal peaks while fostering long-term customer loyalty in an increasingly competitive market.

Performance Pulse 📈

E-COMMERCE INSIGHTS
Challenges of An Extended BFCM

Extended Black Friday and Cyber Monday sales challenge e-commerce marketers, requiring strategic creativity in promotions to maintain profitability, especially for smaller brands. Early sales from major retailers like Amazon emphasize the importance of proactive planning to stay competitive.

MARKETING INSIGHTS
E-commerce Marketing Budgets Essentials for Strategic Advancement

Strategically allocate 7-12% of revenue for e-commerce marketing; startups might invest 15-20% for initial growth. Focus on customer acquisition while prioritizing high-return channels and tracking ROI. Assess customer lifetime value for sustainable tactics. Challenge your e-commerce methods by embracing adaptability and regular evaluations to maximize long-term market gains.

ECOMMERCE TRENDS
Strategically Leveraging Buy Now, Pay Later to Enhance Customer Engagement

BNPL is reshaping holiday marketing strategies by integrating 0% financing with promotions, appealing to budget-savvy shoppers. This strategic approach differentiates brands and offers a creative edge in managing consumer spending. Embrace these insights to enhance your strategic planning in the competitive e-commerce landscape, aligning with evolving consumer expectations.