ClickZ Sports Equipment - 11.14.2024

Holiday Marketing Strategies for Long-Term Customer Loyalty

Author

Zihan Lyu
November 14, 2024 • Estimated Reading Time: 6 minutes

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Specialty Bites 🍪

Black Diamond Equipment's strategy to focus on high-margin products is boosting profitability despite revenue declines. The company is reducing inventory and improving product quality, positioning itself for future growth. Clarus Corp. is optimistic about Black Diamond's potential as market conditions stabilize, highlighting improved service levels and positive retail feedback.

Osprey’s collection of durable, eco-conscious packs is crafted to meet the needs of adventurous consumers, from avid hikers to frequent travelers. With options like the Hikelite 26 and Daylite Expandable Travel Pack, these packs are designed for maximum comfort, tailored utility, and lasting durability. For marketers, they represent more than just a gift option—they embody the values of exploration and resilience that resonate with the outdoor-loving demographic.

Extend your mountain biking season with gear designed for cold weather. Essential items include Wild Rye gloves, Curious Creatures pants, and 7Mesh anoraks. These products offer warmth, comfort, and functionality, ensuring enjoyable rides even as temperatures drop.

Leading Voices 📣

With the election now behind us, the whopping 44% of consumers who reported delaying purchases pre-election may finally be ready to open their wallets.

Black Friday and Cyber Monday could be bigger than ever as shoppers prepare to make these ‘revenge purchases.’ This is a prime opportunity for brands to capture pent-up demand.

In this article, Jamie Bolton shares 3 tips to make the most of this opportunity:

📉 Integrate Lower-Competition Channels: Platforms like Snapchat have less competition and lower CPMs, offering low-hanging conversion opportunities.

🎯 Consider TikTok for Efficiency: Last year, TikTok saw the biggest month-over-month jump in ROAS in November, making it a highly efficient tool for BFCM success.

⏳ Strategically Time Ad Spend: 2023 data shows strong results from increasing spend at the start of Black Friday week, but the best approach depends on your budget and goals. (Get a full guide to three timing strategies in Fospha’s BFCM report).

For a closer look at the data behind Jamie’s top tips for BFCM 2024, check out the full article.

Luke Jonas on LinkedIn: Going global in 2025

Although Black Friday is just around the corner, savvy brands have half their mind on next year.

With economic challenges in the UK, and a growing opportunity in the US/EU, many retailers are asking: how can we mitigate the risk of our home market?

Performance Platters 🍽️

Marketers should focus on creating emotionally resonant holiday campaigns that align with consumer behaviors. By prioritizing engagement and building brand loyalty, they can navigate the shortened holiday season effectively. Continuous engagement and innovative strategies, rather than early promotions, are key to long-term success and consumer connection.

BigSummit emphasized the importance of multi-channel strategies for eCommerce success. Brands should engage consumers across various platforms, manage product assortment, and adapt to economic pressures. Social shopping, especially on TikTok, offers new opportunities. Understanding consumer behavior and forming strategic partnerships are crucial for navigating the evolving eCommerce landscape.

ClickZ is a Contentive publication in the DTC Ecommerce division