ClickZ Sports Equipment - 11.07.2024

PLUS: 2024’s Best Sport Earbuds – From Sound to Fit 🎶

Author

Rafe Houston
November 07, 2024 • Estimated Reading Time: 6 minutes

Editor’s Pick🎯

YouTube surpasses forecasts in Alphabet's Q3 earnings call

Google parent Alphabet's Q3 earnings call revealed YouTube's impressive performance, bringing in nearly $9b in ad revenue—a 12.2% increase year-over-year. This substantial growth, typically undisclosed by Alphabet, signals the platform's rising dominance in digital advertising.

👉 Fospha also highlighted this upward trend in their their latest report, identifying YouTube as the second-fastest-growing ad channel for eCom brands by ad spend.

While YouTube currently reports the highest CPA among Google channels as brands adapt and optimize their campaigns, its increasing popularity reflects a broader shift toward brand-building channels for long-term growth. The platform's potential for driving brand growth makes it one to watch in coming quarters.

🔗 Read about the earnings call here.

Specialty Bites 🍪

Decathlon's new global campaign, "Dreamin," encourages you to give your unused sports gear a second chance. Created by AMV BBDO, the campaign highlights Decathlon's Buy Back service, where you can return unwanted items for a voucher or cashback. This initiative aims to breathe new life into forgotten equipment, with a film featuring sports gear expressing their desire to be used.

Available in various formats, the campaign will be seen across digital platforms in the UK, France, and Italy, with plans to expand further. By participating, you can assess your items and drop them off at any Decathlon store, receiving up to 40% of the item's value. The service also includes in-store repairs, ensuring your gear is ready for action.

The article reviews the top 10 ski goggles of 2025, emphasizing lens quality, fit, and versatility. It highlights standout models like Scott React Amp Pro and Uvex Evidnt Attract V, offering insights into features like magnetic lens systems and peripheral vision. Testers evaluated goggles in diverse conditions, ensuring comprehensive recommendations.

Explore the latest in sport earbuds, where innovation meets affordability. This year's winners range from startups to established brands, showcasing advancements like active noise cancellation and rugged designs. Key picks include:

  • Marshall Motif II ANC: Top-notch sound and design, but shorter battery life.

  • Denon PerL: High-fidelity sound with a customizable profile.

  • Suunto Sonic: Open-ear design for safety, ideal for runners.

  • Treblab X3 Pro: Long battery life, secure fit, and good sound.

Adidas Sport Eyewear combines style and functionality, offering high-performance eyewear for athletes. The collection features innovative designs with improved technology, ensuring comfort, durability, and protection. With options like curved lenses and adjustable elements, these products cater to various sporting needs, enhancing both performance and personal style.

Leading Voices 📣

Jamie Bolton reveals how top eCommerce brands drive resilient growth:

🌐 Diversification is Key: A diverse channel mix acts as an “insurance policy” for brands amid rising CPAs and a challenging market.

🔄 Stay Agile: What worked last year may not work today. Top brands adjust their strategy over time, adapting to new growth levers as they mature.

📊 Measurement Matters: With channel diversity comes more complex measurement needs. Only with full-funnel attribution can brands assess their channel mix and remain agile.

For a full rundown, check out the full post!

Performance Platters 🍽️

Front Row, an acceleration company, helps brands optimize eCommerce strategies on platforms like Amazon. By leveraging Deal Days, brands can boost sales and visibility. Success requires planning, unique offerings, and nurturing customer loyalty. Effective SEO and affiliate marketing are crucial for sustained growth and maximizing long-term benefits.

LinkedIn's new research highlights the effectiveness of connected TV (CTV) campaigns for reaching decision-makers. With LinkedIn's CTV ad options, you can extend your marketing to platforms like Paramount and Roku. This approach could enhance your campaign's reach, especially among influential LinkedIn users who regularly consume CTV content.

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