ClickZ Sports Equipment - 10.31.2024

PLUS: Germany’s Landing Bag Sends Freestyle Training Sky-High!

Author

Rafe Houston
October 31, 2024 • Estimated Reading Time: 5 minutes

Leading Voices 📣

Couldn’t make it to Chicago for Shoptalk Fall? In this post, Jamie Bolton gives us a rundown of the key trends and strategies brands are betting on in Fall 2024:

🔑 Invest in Brand: Investing in brand has never been more important. Full-funnel strategies on Paid Social are now crucial, allowing brands to both build awareness and drive conversions in-platform. As Kyle Leahy from Glossier puts it, “People want to be part of something bigger.”

🛍️ Go Omni for Growth: As D2C growth hits limits, embracing an omni-channel sales approach is key to staying resilient. Brands like Solo Stove and Chinese Laundry are leading with strategies that don’t replicate D2C on third-party retail, finding unique advantages in each.

✈️ Go Global: With lower CPMs and wide-open markets, the EU offers significant growth opportunities. Effective localization strategies are essential for US brands looking to expand abroad.

For a deeper dive, check out the full post here!

Specialty Bites 🍪

Upgrade your skiing or snowboarding experience with essential gear enhancements. Invest in custom-fitted boots, moisture-wicking socks, adaptive goggles, powder baskets, organized gear bags, suitable skis or boards, and an edge tuner. These upgrades enhance comfort, performance, and enjoyment on the slopes, ensuring a memorable winter sports adventure.

Germany's first Landing Bag facility, inaugurated in Berchtesgaden, revolutionizes freestyle winter sports by offering year-round, safe training for athletes. This project, supported by federal and state funds, enhances Germany's infrastructure, aligning it with world-class standards and fostering growth in Big Air, Slopestyle, and Halfpipe disciplines.

CRBN Pickleball used Amazon Ads to boost sales and brand awareness during Prime Day 2024. By employing a full-funnel strategy, they achieved a 14x sales increase and 2 million impressions. Their approach highlights the importance of understanding customer needs and leveraging key shopping moments for growth.

Peak Ski Company introduces its 2024-25 lineup, featuring the versatile Peak 88 and the award-winning Peak 110. The Peak 88 offers enhanced stability and adaptability, while the Peak 110 excels in powder performance. Both models showcase innovative technology, promising an exhilarating skiing experience for enthusiasts.

Performance Platters 🍽️

Google Performance Max enhances eCommerce campaigns by utilizing multiple Google platforms, offering increased reach and automation. It provides an 18% conversion boost, real-time insights, and efficient ad targeting. Businesses should leverage audience segmentation and automated asset creation to optimize results, maximizing return on ad spend and campaign effectiveness.

Amazon Marketing Cloud (AMC) offers a suite of tools to enhance your campaigns. Use Amazon Ads for product visibility and create cost-per-click ads. AMC centralizes campaign management, providing near real-time metrics. For assistance, contact Amazon Ads; budget minimums apply. Cookies are used to improve services.

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