ClickZ Sports Equipment - 10.24.2024

The Best Men's Alpine Ski Boots of the Year

Author

Zihan Lyu
October 24, 2024 • Estimated Reading Time: 5 minutes

Leading Voices 📣

In a recent discussion, Sam Carter highlighted how TikTok for Business helps brands integrate engagement on TikTok with other marketing channels, such as organic and direct search. By providing data-driven insights, TikTok enables brands to analyze how their campaigns perform across the entire funnel, from discovery to conversion. This integration helps businesses optimize the customer journey, ensuring that engagement on TikTok effectively drives higher conversion rates across channels.

@tiktokforbusiness

"We help our clients understand the relationship between TikTok, and a channel like organic or direct search to piece together how the fun... See more

Mark Ritson on Brand vs Performance

It's important to support the notion that brand VERSUS performance is something that needs to be put to rest. The most important word in F&B's The Long and the Short of It is….AND.

But it's equally important not to swing to the other extreme and start extolling brand and performance as things that can be achieved within the same ad. It's possible. Every good brand building ad also sells a lot of product. And every performance ad does something (usually not much) for the brand. But the key point is that marketers do need to treat brand and performance differently in mindset, objectives and execution. Folding them together only at the campaign level not the ad level.

Specialty Bites 🍪

Discover the top men's alpine ski boots of 2025, designed for various skiing styles and conditions. With innovations like BOA closures and customizable features, these boots offer comfort, precision, and power. Tested extensively, they cater to different foot shapes and performance needs, ensuring an optimal skiing experience.

US Weight has been appointed as the official U.S. distributor for adidas Fitness accessories, enhancing its portfolio with innovative products for athletes and enthusiasts. This partnership with RFE International positions US Weight to deliver high-quality fitness solutions, aligning with Escalade's mission to promote active lifestyles across the U.S.

LINE Skis, known for innovation in freestyle skiing, introduces its first snowboard, The Lateral. Designed for beginners and intermediates, it offers playful riding with advanced technology. Featuring Hybritech construction and an aspen wood core, it promises durability and ease, marking a new chapter in LINE's winter sports offerings.

Dick's Sporting Goods is closing five of its eight Public Lands stores, shifting focus to the successful House of Sport concept. The smaller Public Lands stores will remain open for testing. Despite this downsizing, Dick's continues to outperform the market, with strong sales and expansion plans.

Insight of the Week 👑 

In this interview, Henry Linney, Performance Marketing Director at Seraphine, a leading maternity brand, discusses how the brand harnessed full-funnel measurement for efficient growth. Here’s how they did it:

📊 Diversifying Channel Mix: Using full-funnel measurement, Seraphine identified opportunities in underused channels like Pinterest, reducing reliance on just a few channels.

💸 Better Budget Allocation: With apples-to-apples comparison across platforms, Seraphine could confidently optimize ad spend for greater efficiency.

⚡ Peak Period Preparation: Having data they trust allowed Seraphine to make quick adjustments to capitalize on momentum during Peak, ensuring strong performance during these periods.

Read the full interview to learn more about Seraphine’s approach!

Performance Platters 🍽️

Messaging apps like WhatsApp and Messenger are vital for sales, offering personal, immediate customer interactions. They enhance engagement, build trust, and drive conversions. By integrating automated tools and multimedia, businesses can optimize strategies. Tracking metrics ensures continuous improvement, making messaging apps a game-changer in customer engagement.

B2B digital commerce is revolutionizing business transactions by leveraging digital touchpoints to engage buyers. This approach enhances efficiency, customer experience, and scalability. Key trends include AI-driven personalization and mobile optimization. Implementing a suitable platform is crucial for success in this evolving landscape.

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