ClickZ Sports Equipment - 09.12.2024

PLUS: Why are brands betting big on women’s sports?

Author

ClickZ
September 12, 2024 • Estimated Reading Time: 6 minutes

Specialty Bites 🍪

PUMA and JCDecaux launched an innovative treadmillboard to promote the NITRO range. Located at Melbourne's Flinders Street station, it features live reactions of users trying the product and meeting brand ambassador Nedd Brockmann. This campaign exemplifies the power of out-of-home advertising to create memorable experiences.

Getty Images

Women’s sports are finally gaining well-deserved attention, and brands are taking notice. The 2024 Paris Olympics reached gender parity, with stars like Simone Biles and Katie Ledecky shining both on the podium and in sponsorship deals. Danone’s “Nourish Your Hustle” campaign featuring ShaCarri Richardson and Jordan Chiles is just one example of brands backing female athletes.

Sponsorships in women’s sports increased by 22% in 2024, with over 5,500 deals. Ally Financial is already ahead on its pledge to equalize ad spending between men’s and women’s sports, and Deloitte estimates that spending on women’s sports has now surpassed $1 billion. Disney has also seen strong ad sales, driven by the WNBA’s rising popularity.

Female athletes are building connections with audiences through powerful stories of resilience, amplified by social media, which makes them highly attractive to brands. Despite the challenges, the return on investment for women’s sports sponsorships often outpaces that of men’s sports. Companies like AB InBev and Verizon are recognizing the opportunity, knowing the longer they wait, the more costly it becomes.

Paralympic equipment has evolved from makeshift solutions to specialized, high-tech gear. Athletes like Chuck Aoki have transitioned from DIY padding to custom-engineered gloves. Companies like Bridgestone and BMW now innovate adaptive sports equipment, enhancing performance but also raising accessibility concerns. The community-driven process continues to grow, fostering future advancements.

Image: Arc

California startup Arc Boats is reshaping water sports with its electric speed boat designed for wake surfing. Inspired by Tesla's road electrification strategy, Arc Boats aims to transform the boating industry. This high-end, eco-friendly vessel promises a thrilling, sustainable experience for water sports enthusiasts.

The Sports Protective Equipment market is evolving rapidly, with detailed analysis predicting significant growth by 2031. The report by The Insight Partners covers product types, sports types, protection areas, distribution channels, and applications. Key players like Adidas, Nike, and Under Armour are highlighted, offering strategic insights for businesses.

Performance Platters 🍽️

Staying ahead in digital marketing can feel overwhelming with constant changes—but you don’t have to navigate it alone. Sign up here for Fospha’s latest report.

"The State of E-Commerce H2 2024," is packed with actionable insights designed to sharpen your marketing strategy and give you an edge in the year ahead.

Here’s what you’ll get inside:

  • The latest channel performance trends—where to focus your efforts for maximum ROI in 2024.

  • Unlock Paid Social's scaling potential—tap into untapped growth opportunities.

  • The top-performing click-based channel you should prioritize.

  • Proven strategies for Meta, TikTok, and Snapchat that convert at every funnel stage.

  • Snapchat’s CPA advantage—how to make the most of this underused platform for peak periods.

Don’t miss out! Be among the first to access this essential report. Claim your early access now! 🔗

Snapchat users in the US shop more frequently than Instagram users, with 16.3% making weekly purchases compared to Instagram's 8.2%. Despite Facebook's larger user base and annual purchase popularity, Snapchat's intuitive shopping features and short video content drive its success among younger consumers. Social media shopping is booming!

Snapchat introduces new ad products, including an enhanced Lead Gen suite, First Lens Unlimited, and AR Extensions. The platform's Q2 2024 report shows a 16% revenue increase and a 243% rise in adjusted EBITDA. New features target app advertisers and leverage ML and AI for improved ad performance.

ClickZ is a Contentive publication in the DTC Ecommerce division