ClickZ Sports Equipment - 08.14.2024

Discover Retail Innovations, New Partnerships, and Market Insights

Author

Priscilla Soedarpo
August 14, 2024 • Estimated Reading Time: 5 minutes

Specialty Bites 🍪

CrossFit, LLC, made a significant move by filing a trademark application for the use of CROSSFIT in computer software designed to track and utilize fitness workout data. This application, filed on June 12 with Joel R. Feldman as the attorney of record, aims to cover software for mobile phones that tracks and retrieves fitness workout data. The trademark, classified as a Word Mark, was filed without any claim to a specific font style, size, or color. This development hints at CrossFit's potential plans to launch a workout logging app, similar to existing third-party solutions like Beyond the Whiteboard, Fitr, Wodify, and SugarWOD.

Interestingly, this isn't CrossFit's first foray into trademark applications. On March 1, 2024, the company filed a similar application for CROSSFIT MEDICAL SOCIETY, which was followed by the official launch of the CrossFit Medical Society three months later. This pattern raises the question of whether CrossFit intends to develop this new software independently or partner with an external organization, as they did previously. Rumors of a direct-to-consumer product have been circulating, especially with the recent hiring of Chief Product Officer Ben McAllister last August, suggesting a strong internal push towards launching their own app.

Go Outdoors will open Europe's largest outdoor store in York's Vangarde Shopping Park, occupying a 125,000 sq ft ex-John Lewis unit. The store features over 380 brands and an Alpine Café, creating 42 new jobs. The grand opening is on 7-8 September, hosted by Helen Skelton.

Mountain Warehouse achieved record sales of $495m, driven by post-pandemic high street recovery and new store openings, including its first in Australia. CEO Mark Neale credits the success to customer preference for diverse shopping options. The retailer plans further expansion, with 50 more branches and relocations globally.

PXG introduces the 0311 GEN7 and Black Ops Irons, marking a significant technological leap. The GEN7 Irons feature advanced materials and design for unparalleled performance, while the Black Ops Irons offer exceptional game improvement. Both models are available in stores, online, and over the phone, promising enhanced golfing experiences.

The KuNalu downwind foilboard by SIC Maui is a high-performance board designed for stability and agility. Featuring advanced carbon PVC construction, it offers exceptional maneuverability and control. With its innovative design and enhanced features, the KuNalu elevates downwind SUP and light wind wing foiling to new heights.

Feldspar Limited is set to revolutionize athletics with the world's first sensor-enabled running track, capturing real-time data to enhance athlete performance and fan engagement. This innovative track integrates advanced sensors and AI-driven analytics, promising faster speeds and unprecedented insights, transforming live sports experiences and professional coaching.

Industry Appetisers 🥨

Arcteryx and Skip have unveiled MOGO, the world's first powered pants, enhancing leg strength by 40% for hikers. Utilizing wearable robotics, these pants support mobility, reduce pain, and increase stamina. Available for reservation in July 2024, MOGO aims to revolutionize outdoor experiences for those with mobility challenges.

AstroTurf has partnered with the College Football Hall of Fame to install a new 45-yard indoor playing field in Atlanta. This collaboration enhances visitor experiences by allowing fans to engage in interactive football activities, celebrating the sport's rich tradition and AstroTurf's innovative synthetic turf technology.

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